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TEDxParkCity – Jill Layfield – Women in Business

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Jill’s first job was scraping gum off the bottom of desks at her local Northern California middle school. She’s come a long way. In March 2011 she was named CEO of online retail giant backcountry.com, one of the largest player’s in Utah’s outdoor industry. Jill joined backcountry.com in 2004 as director of customer marketing, responsible for 3/4 of the company’s revenue. In 2009 she advanced to vice president of product management. Jill got her start in the e-commerce industry working with shutterfly.com, Cisco Systems and two tech start-ups. She graduated from Santa Clara University with a BA in Communications.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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